Google Algorithms, Florida, Penguin, Panda, Rankbrain
Googles Matt Cutts announced via Twitter an update coming soon for search results. Googles Matt Cutts revealed that Googles Panda algorithm has received a data update, which affected less than 0.1% of English queries.
While Google has not confirmed this, the data suggests another quality update related to the quality of Googles algorithms began rolling out around June 1, and that there was increased fluctuation in the rankings of searches made on June 8, 21, and 26.
Google has again updated Googles Panda algorithm, including a few new signals and reworking the way the algorithm impacts webpages. The Penguin update, announced the first time in 2012, has been improved over the years, and efforts were made to ensure the Panda algorithm produced more accurate results.
Notable changes include several updates for image searching, several updates to Freshness (including phasing out 2 older bits of the algorithm), and an update to Penguin 4.0. Another set of updates highlighted included the confirming of Panda 3.4, changes to anchor-text scores, updates to image-search, and changes in the way queries with local intent are interpreted. Major changes included improvements to Penguin 4.0, better detection of link schemes, changes to snippet/title rewriting, and updates to Google News.
Penguin 4.0 updates occurred separately from the search index, rather than live, which is reminiscent of early Google Dance updates. Google initially targeted one large monthly update, then early updates were a mix of algorithm changes and large index updates (the so-called Google Dance).
The next big Google update, however, did not affect a lot of websites right away, since this update was more an indexing tweak rather than an algorithm tweak.
It revamped how Google crawls and indexes websites, and now Google is able to find and rank new content within seconds. Naturally, Googles next major update dramatically affected how pages were ranking, as well as the keywords that they were ranking for.
Many webmasters reported seeing changes to image rankings posted on the webpages Google Image following a potential October update to Googles Images search ranking algorithm.
While it is hard to confirm exactly what changes were made with this update, Google made a few small changes to Googles ranking algorithm, with some websites losing 30% traffic while others gained 20%-25% traffic. The big updates hurting low-value content likely included yet another Penguin algorithm update, and even more so for websites lacking in EAT (Experience, Authority, Trust).
Google occasionally releases large algorithm updates such as Penguin and Panda, which visibly affects search results and changes rankings. Google releases updates and changes to their search results on an ongoing basis, and many of these updates are tied directly to Googles search ranking algorithms. Updated several hundred times per year, Googles search algorithms are continually learning and changing how we view the internet.
Googles big updates, including Panda, Penguin, and Hummingbird, all utilize a machine learning algorithm called RankBrain, which is continually growing and has become a crucial component in Googles ranking algorithms. It seems Googles aim with all these algorithm changes (Googles algorithms, Penguin and Hummingbird) is to incentivize webmasters to post the best of their type. The update, known as Pigeon, dubbed Pigeon, improved the distance and position rating parameters (near me) as well as incorporating more ranking signals used by the core Google Web Search algorithm.
Google told Search Engine Land that Google has made updates to their Local Ranking Signals.
The Local Ranking Signals are designed to deliver better results for users.
Pigeon algorithm One of the updates made by Google in order to make local search algorithms more similar to the web algorithms, to deliver better services. Another refresh of Panda launched in 2014, which was intended to give users more relevant results when they searched for things locally.
Googles aim with update 2.0 was to help users discover better-quality sites that matched their long-tail queries. Googles Exact-Match Domains (EMD) update introduced a filter that prevented poor-quality sites from ranking well simply because their domain names matched the keywords users typically searched for in the search. The product review update had several technical issues, because spammy properties had exactly-matching keywords that would fool its algorithm into ranking higher in Googles search results.
With Penguin updates for External, Internal, and Backlinks, Googles Penguin update did not have the same impact on the search results share that Googles Panda update did. Panda, named for another Googler, Navneet Panda, was introduced to counteract the drop in the search results quality caused by the next major update from Google. Google has launched the Penguin 4.0 update for all English queries globally (not limited to English-speaking countries).
Google announced the Panda update, which took months to implement, affecting 2-3% of English searches. Googles Penguin algorithm update has given serious shake-ups to low-effort link-building techniques like buying links from link farms and using PBNs — that never totally disappeared, anyway — and according to estimates, it affected 3% of search results.
Google frequently names their big algorithm updates, and sometimes the names bear no relationship to their purpose and impact (Panda, Penguin, and Hummingbird, for instance), while other updates may come out with quite descriptive names (the Page Layout Algorithm and Exact Match Domain updates, for instance). Google does not always call their updates Google, and they will often introduce major changes to the algorithm with little to no communication to the wider world, so it is at this point that the SEO community tends to step in and put its own names on those updates instead.
