Google Ignores Low Quality Backlinks To Your Site Instead Of Spam It
Once you have cleaned out your lower- quality backlinks, you can then focus on positive link building to bolster your link profile. While you should strive for high-quality backlinks, you can still generate some traffic with mid-quality links, but avoid the low-quality links at all costs.
The stronger your backlink profile, the less you will need to worry about the occasional poor link impacting your rankings.
Backlinks from authority sites with relevant content for your business may boost your position in the search rankings, but bad links can pull you down.
The wrong types of links (often called bad links, toxic links, spammy links, or unnatural links) can hurt the organic performance of your website, and running a backlink audit is the most effective way to actively uncover these issues and areas of concern so that you can take steps to defend your rankings.
In my view, if a site has a spammy backlink profile that is overwhelming (almost all links are unnatural and spammy), with no other good links, it is clearly a problem.
It is not like Google could just shut its eyes and say, Oh, okay…we could identify and ignore those spammy links. It is something where Google actually attempts to examine the details of… And in a lot of cases, when we see someone saying, Oh look, my competitors went out and bought 1,000 links to that website, we will examine it and say, Well, our algorithm is already ignoring those links, so that is not something that we have to worry about.
Or, 2) it is even possible that there is a little problem on one of our sites with some unnatural links, but that one spammy attack is sufficient to get that site onto Googles radar, or, in other words, that straw that broke the camels back.
It is very possible someone was building up a huge amount of poor-quality links to try and hurt the sites reputation, and possibly trigger a Google penalty as well. In either case, Google is assessing that the specific link is in no useful sense, and is just driving traffic, so it is going to be a low-quality link, thus increasing your spam score.
The links that are not good will be collected into a file format agreed to by Google, which you can download and submit from the Unnatural Detection tool straight to Google.
Google suggests that you only disavow links if you have a substantial amount of them, they are manual actions, or you believe that they are likely to be. If you have had a manual action taken against your website because of unnatural links on your website, or you think that you are likely to receive one (because of paid links or other link schemes that break our quality guidelines), you should attempt to disavow links from the other website to your website.
This is not something that you cannot deal with at all, but in fact, in cases where you feel that it is a truly substantial issue, Googles employee, John Mueller, will go into your disavow links file and deal with it there. John Mueller is saying that there are cases when the Penguin algorithm from Google might downgrade an entire site on a link basis rather than simply ignoring the particular spammy link. As explained by John Mueller, if Googles algorithm cannot find any worthwhile links (which would be the extreme situation), and there is a clear, powerful pattern of spammy links, Google may become suspicious of the site, and Google may lose confidence in the site as a whole.
In a situation where Google cannot, because there is a very strong pattern of spammy links that are pointed at a site, then Googles Penguin algorithm may penalize and be suspicious of the site as a whole, rather than acting in the fine-grained manner that it was designed for. Google has explained in the past that negative SEO attacks are ineffective, and Googles algorithm may simply ignore the spammy links (especially for sites that have an ordinary blend of links).
I always believed Google knows how to deal with those kinds of links and that they can identify it as spam pretty easily.
It could be that Google cannot distinguish between links being attacked and those being made by themselves, particularly if the targets are those who have been involved with webspam for a very long time. This logic makes sense, Google should not need to tell you which links are bad, since you have not done anything about it.
It is possible that somebody has rigged these kinds of links in an attempt to harm your site, but it is not likely, unless you are doing very well, earning money and traffic on top of SERPs.
You have to figure out what impact each link that you are building, whether it is internally built or through an agency, is having, and think about how Google might just ignore every single link that you are building, if it is considered to be of poor quality.
You can find plenty of information online about how Google can ignore a link, even when it is placed on a high ranking, high-quality, ultra-relevant resource. Well, for anybody, a top-quality link would purposely cite facts, connect one vital site with another, and improve rankings categorically on the Google search engine. Such links not only will not benefit you — they could potentially hurt your reputation and work against you in the rankings of Google.
The key is to ensure good links are in line with guidelines made for webmasters and other Google documents, and they are good for the site too.