Revamping an old underperforming article is a sure way to get more organic search traffic. Revamping old content has been really successful for me. 1: Make a list of your underperforming content. Start by making a list of your top performing content. One more reason search engine optimization articles should be of professional quality happens because often this content is going to be posted directly, or from the site itself. For example, this guide on getting your website indexed is one of my most popular posts. All Pages and look for the best performing posts from three to six months ago. It is a systematic process of putting your website’s best foot forward when it comes to visibility in major search-engines, such as Google and Yahoo. The stats were more-or-less calm after Jan 16th but we have noticed a sudden increase in the stats on all major algorithm update trackers. SEO Internet marketing has major components, which develop the website traffic, and top search engine rankings. The top four organic search results get 69.6% of all traffic. Making use of existing content is always more efficient than starting from scratch and the traffic results prove it. The higher you can get underperforming content to rank in search results, the more eyeballs will be on it, and the more clicks you’ll get.
If you want to target your potential online customers then you will need to be in their view or presence. I don’t want new users coming to my site and finding outdated info, so it’s important that my top content is accurate. This approach will assist position for specific key phrases target, in addition to assisting your target audience in finding useful and relevant content. This will be helpful, because sites which had cleaned up their link profile do not actually see any increase in search rankings until the next Penguin release. Penguin update launched in 2012 was Google’s second step towards fighting spam. Whenever something changes with Google’s algorithm or indexing rules, I update that post so it’s always up to date. Google’s last update in August 2018, known as E.A.T or the ‘medic’ update, largely affected websites in health, fitness, and wellness-related verticals. It is called the June 2019 Core Update.
You can’t just press update and expect the world to know you just added a ton more value to your old post. It’s important to edit the publish date of the post to today’s date. The post has received a 167% jump in traffic since I revamped it and it’s now my second most shared post ever! Google’s Webmaster Tools may provide an insight into what pages have the most visitors, what search queries bring traffic to your site and where your users come from. Google always focuses on providing the most authentic content to users. Cornerstone content is basically the foundation of your blog. An easy way to keep track of your cornerstone content is to create a spreadsheet. Now that you have some experience, let it show in your content. If you have loads of ads popping up, distracting visitors from the content they want to read, people will bounce off and Google will penalise your site.
You should also be updating your lowest performing content to improve it. I do this regularly with my best performing content. In the previous section, we covered how you can keep your best performing articles fresh and optimized. Overall I can say that SEOPressor is truly the best WordPress SEO Optimization plugin I have ever used. We say this so often that it has turned into an inside joke in the AIM office. I recently went through this process with this post about starting a blog. I love this success story so much that I had to share it in our private Gaps Facebook group before this post went live (if you can find the group, we’ll let you in). When it comes to including a testimonial within a piece of content, that content has an 89% success rate. Another word for content like this is your ‘cornerstone content’. The more relevant your site is, the higher it will be ranked with the top search engines and the higher it will appear on the search results list.