What Is Spam Score And How To Reduce It?
Mozs spam score is a proxy for your sites quality and reputation, and it may impact the way that Google ranks you on the SERPs. Checking the spam score of a website is an extremely simple process, and you can use tools like Google Spam Checker, Moz Toolbar, etc., to check if your site has a spam score.
To lower down your websites spam score, then we need to look for spammy and low-quality links which are connected with your site and need to be removed by making a list of those links. Use the “Remove links” tool found inside of the Open Site Explorer to remove all the spammy or low-quality links you have found on your profile.
The main reason why any site increases this spam score is because of spammy links, and if your site has any low-quality backlinks, there is a possibility that you will get a higher spam score for your website.
Websites that have links to external websites in their menu, footer, or sidebar will increase their sites spam score. If more links from external websites are used on a lot of blog posts as anchor texts, it will result in an anchor text-heavy page, thus increasing spam score.
To avoid getting spam scored by Moz, one needs to keep a proportionate link to domain ratio, because having a non-uniform proportion of external links for various domains results in a higher spam score. The number of domains that you link to: Again, spammy sites are likely to have links to abnormally high or low numbers of external domains. Spam sites will fall on the extreme ends of the spectrum, either having an abnormally high or low number of external links relative to their sites size or volume of content.
The spam score algorithm will assume the quality of content on a website like this is extremely poor, and so other sites are unwilling to accept their links. If such type of websites has just a few backlinks, the spam score increases, the search engine robots, and the sophisticated algorithm checks for age and the amount of content on a site. If the site is not linked with established websites, the website is considered low-quality. Let us say that your domain is about one year old, and your site has some links from poor-quality websites, then in that case, you may avoid spam score metrics.
The spam score is a proxy for how likely it is that the domain may have been sending out spammy link-building tactics, both currently and in the past. An increased spam score does not mean a site is spammy, but represents the proportion of users who are being punished for linking to your site. It has been theorized, but never proven empirically, that having links from websites with higher levels of Spam score linking to your site may have negative effects on your sites organic search rankings.
Websites with high Spam Risk are at an increased risk of having their content buried in the SERPs. A couple spammy links will generally not get noticed and might not be cause for concern, but if it becomes too many, you are going to run into problems, including getting a penalty from the search engines. If you are getting manual spam penalties from Google, look at your Links to your Site section in Google Search Console to see any bad links.
These days, the search engines mostly ignore bad links rather than giving you a penalty for them, they are not going to hurt you.
If you website has a lot of traffic and has lots of pages, and overall site performance is dropping, you may want to take a look at some link checking tools, but the best one is the Moz Link Explorer. Although links have a lot of good effects on websites and SEO, you should take care and avoid having any spam.
If possible, it is best to avoid having it on your site — either in your webpage copy, or especially your anchor texts (these are words that you use to link to another page within your website, or an external website). Most spam websites are focused on words associated with webspam, like casinos, hacking games, adults, drugs, and so on, mostly as anchor texts. Using too many links, tables, and the like within your newsletter increases your risk of getting extra points for spam.
Because typically, spam sites will make URLs that are driven by keywords, instead of the branded domain that an authentic company would more likely use. Since most businesses and websites would be expected to gain referral links naturally using variations of their brand names as their anchor text, Moz will apply the spam score flag to any sites that have an especially low volume of brand-related anchor texts. If Mozs crawler cannot find many valid URLs within a web domain, it might consider it a kind of placeholder website, and Mozs Open Site Explorer will assign it a Spam Score flag, since it does not consider sites like this to be of any actual tangible value.
Google places great weight on accountability, and this is reflected by the Open Site Explorer giving a Spam Score flag to websites that have no easily-findable contact information, like a link to a linked email or an established profile on a social network. PageRank, a proprietary ranking algorithm by Moz, gives every site a score between 0-100, based on how authoritative the sites linking to it are. To determine where your website ranks for particular keywords, Moz uses a ranking system called link-metric scores.
A website that has a 100 score on Moz Link Metrics is likely to outrank a website with a score of 70, even though this website has a higher number of backlinks. A higher link metrics score indicates your website is trusted, authoritative, and well-linked with sites that share a similar target audience. This spam score criterion is basically a combination of site Link Variety and a ratio of followed to unfollowed links, as the referring domains ratio of the sites link profile should follow similar parameters as those related to overall link count.